- Reizwort
- Relaunch
- Release
- Remote-Zusammenarbeit
- Reorganisation
- Reporting
- Request
- Resource Based View
- Ressource
- Ressourcenstöhnen
- Retention
- Retention Management
- Return on Equity
- Revenue Driver
- Revenue Model
- Revenue reserves
- Reverse engineering
- RFD
- RFID-Chip
- Riemann Thoman Modell
- Right off the bat
- Risiko
- Risikomanagement
- ROACE
- Roadmap
- ROCE
- ROE
- ROI
- Rollenspiel
- Rollierende Planung
- Rona
- Rückwärtsrechnung
- Rustout
- RVA
- RZ
- S-Commerce
- SA-Komponenten
- Sabbatical
- Salami-Angriff
- Salami-Baisse
- Sales
- Sales lead time
- Sales Manager
- Salesmanager
- Salestraining
- Samurai
- Santa Claus Rally
- Saturday Night Special
- Savvy
- SBD
- SC
- Schirm Strategie
- Schlüsselkunde
- Scope
- Scorched Earth Policy
- Scoring-Modell
- Screenager
- Screening
- Searchjacking
- Second Stage-Finanzierung
