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You are here: Turnaround    Contribution margins
 

Work on the contribution margins


The margin erosion causes the biggest problems for most of the companies. As a rule, simply not enough money is earned. Two decisive aspects have to be analysed in detail within this context:
  • Where do you sell the products too inexpensively?
  • Where to you purchase the goods too expensively?
These are real truisms. However, practice shows that a company rarely has a transparent analysis for this.