Evaluation of the business development
Establishing the right strategy is the biggest challenge within the context of a turnaround. You have to answer the following questions:
Market/ costumer - Market volume
- Range of performances
- Competition situation
- Market development
- Development of purchasing power
- Customer potentials
Product/ service - Price, cost targets
- Innovation, technology
- Quality strategy
- Services
- Guarantee and obliging strategy
Sectors/ areas of responsibility - Production depth
- Make or buy
- Purchase policy
- Supplier structures
- Cost structures
- Processes, courses
Culture/ behaviour - Personnel policy
- Behaviour and thinking structures
- Communication and cooperation
- Customer orientation, speed, flexibility
- Management organization and behaviour
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